How we helped to build Yaga

YAGA is the fastest-growing marketplace for selling & buying secondhand fashion in South Africa and Estonia. Yaga launched a pilot in Tallinn, Estonia, and expanded to South Africa in early 2020, quickly becoming the top choice for South Africans to sell their preloved fashion items online.

Starting the project

nodeSWAT and Yaga partnered up in 2017 to build a MVP for C2C marketplace platform. During the following 8 years we have kept working tightly together and this partnership has become much more than just building a technical solution. We deeply believe in Yaga’s mission and do everything in our power and to best of our expertise to reach the high goals set. All of this while making the world a better place by contributing to a sustainable fashion and allowing people to easily sell secondhand clothes.

Outcomes

The whole platform is custom built and tailored to meet the business requirements and unique product vision while keeping it up to bar with industry standards. The ever increasing performance requirements due to growth are met case by case to avoid unnecessary infrastructure and maintenance costs. All of this to keep the budgets under control and in accordance with the GMV to avoid senseless spending, decisions which have also contributed to a big milestone which was reaching the first profitable months in 2024.

The MVP was built for 1000 users, and the current platform is able to serve 1000 users per second and beyond if the need arises. The technical solution has evolved from a single webpage application to a 40m€+ yearly GMV marketplace platform serving over 2m users who together have sold over 4.4m products in 3 different markets. Goals which have allowed us to sustain 60%+ yearly GMV growth.

🏆 Winner of GreenTech of the Year 2024

Monthly GMV

Together we are building the biggest C2C secondhand fashion marketplace of Africa.